Johnsons encourages retailers to beat the summer heat with real grass education
As summer temperatures soar across the country, homeowners everywhere are yearning for ways to create cool and comfortable outdoor havens. While air conditioning offers a temporary escape, it can be expensive and doesn't capture the refreshing feeling of a lush, green lawn. With artificial turf trapping heat and creating an uncomfortable surface, Johnsons’ Lawn Seed is calling on garden retailers to become heroes for their customers this summer and equip homeowners with the lawn seed they need to cultivate a thriving lawn that not only keeps things cool but also enhances their outdoor space.
While artificial turf might initially seem like a low-maintenance option, it has a significant drawback – it absorbs and traps heat, contributing to higher outdoor temperatures. With the cost of living crisis becoming a top concern for many, synthetic lawns are a huge outgoing, so consumers are actively looking for ways to save money while staying comfortable during summer.
Johnsons Lawn Seed, a trusted leader in lawn care for over 200 years, offers the perfect solution: real grass which is a smarter and cost-saving choice.
Real lawns for a cool and comfortable summer
Lawns offer a double dose of cool relief during the summer months. Through a natural process called transpiration, grass releases water vapour into the air. As this vapour evaporates, it absorbs heat from the surrounding environment, creating a refreshing breeze that cools the entire outdoor space. This cooling power is further amplified by the naturally lower heat capacity of real grass compared to artificial turf. Studies have shown a healthy lawn can be up to 20 degrees cooler than its synthetic counterpart, This translates to a noticeably more comfortable garden and surrounding areas, making a real difference to summertime enjoyment and play over the school holidays.
But the benefits extend beyond your customer's feet. A healthy lawn also acts as a natural insulator, creating a buffer between a house and the intense summer sun. This cooling effect helps regulate indoor temperatures, potentially leading to lower energy bills. Research suggests a thriving lawn can have a cooling effect equivalent to two air conditioners. By recommending Johnsons Lawn Seed's innovative portfolio, you can empower your customers to create not just a beautiful outdoor lawn, but a naturally cool and comfortable one as well.
Equip your customers with natural lawn-cooled comfort
Expand your summer lawn care offerings with Johnsons’ premium seed blends developed by experts for the UK climate, including water-saving, drought-resistant options that promote cooler lawns during hot summer months.
Tuffgrass is your go-to for summer with its dog-urine tolerance and fast growth. It repairs quickly from pet damage and handles active families. Great for new lawns, overseeding, or repairs, it establishes fast, potentially needing less summer watering. Quick Fix tackles bare patches with its fast-germinating, hardwearing seed mix. Perfect for fixing those summer play areas.
Quick Lawn (Johnsons' most popular) gets your lawn established fast, even in summer. This mix boasts fast-growing seeds and drought tolerance. Shady Place thrives in sheltered areas, even during dry summers. Its special blend of shade-tolerant grasses stays green thanks to excellent drought tolerance. Perfect for under trees or walls and establishes well with spring or autumn overseeding.
Guy Jenkins, Consumer Manager at Johnsons Lawn Seed said:
“With the summer now upon us, UK homeowners are seeking methods to stay cool outside. Although the trend of artificial turf initially appeared to be a low-maintenance solution, it retains heat and exacerbates outdoor temperature increases. Johnsons Lawn Seed is urging garden retailers to inform their customers about the benefits of real grass lawns, highlighting them as a more economical and effective option for maintaining a cool and attractive garden.”
